About

We are a work cell with more than 15 years of experience in various productive sectors. We have done projects at a local and international level working in a network, depending on the scale of the challenge. We believe in the power of Design as a strategic tool to improve the purposes of people, companies, and organizations.

Apexo, transformación organizacional, diseño de servicios, propuesta de valor
Zensex, creación de marca, branding, packaging, visual communication
UPCH, Cayetano Heredia, Rejuvenecimiento de marca, branding, diseño organizacional, diseño de marca
Ilaria, Branding, Portafolio de Marca, Identidad de Marca, Diseño de Experiencia
Plan International Org. Branding, Taller de Marca, Diseño de Experiencia, Alineamiento de Marca, Prototipado
Ayninakuy, Branding, Marca Social, Diseño Social

Purpose

Apply Design as a structure of thought and a strategic tool to improve people and businesses.

Foundation

Our strength is based on diversity. Organization created in 2007 by Oscar Mas, brings to the work cell the best talent in different disciplinary fields, the members come from the field of business, social sciences, engineering, and of course, design.

Oscar Mas, Masbrand, Design, Branding, Marketing, Communication, Innovation, Creativity
Oscar Mas, Masbrand, Design, Branding, Marketing, Communication, Innovation, Creativity

Oscar Mas, Founder + Strategic Innovation Designer. Interdisciplinary professional.

I have a hybrid profile constituted from the disciplinary fields of marketing, branding, communication, and design; with applied knowledge in the field of education and research skills, which provides a vision from different perspectives. I am an articulator of the needs of the people with the objectives pursued by the business.

I have held leadership positions in the private and educational sector, such as Vice Chancellor of Innovation, Director of the Innovation Hub, Director of the FabLab, Director of the Design Program at the University of Sciences and Arts of Latin America, UCAL, in charge of agile teams and management in design, marketing, creativity, and innovation.

I have more than 25 years of experience in various projects that apply thinking and the design process to solve problems. I have also participated as a guest mentor in startups. I apply Design as a mindset and strategic tool to solve problems and challenges in businesses and organizations such as Ilaria International, Etna Batteries, Bosch Automotive and Power Tools, Deremate.com (today mercadolibre.com), Suzuki, Sonax Car Care, Technoserve Inc., Volvo, Universidad Peruana Cayetano Heredia, Plan International Org., World Bank, IFC (International Finance Corporation), Librerías Crisol, Volkswagen, LACMA (Latin America and Caribbean Movers Association), Vende.pe, which later became Yapo.cl in Chile for Schibsted Media Group, ILO (International Labor Organization), Total Financial Services, Arellano Marketing, Apexo, Talsa Agro-Export, among others.

Ph.D. candidate in Design (Universidad de Palermo, Buenos Aires), Branding Specialist (Kellogg School of Management), Master in Higher Education (URP), Bachelor of Education (USIL), Diploma in Marketing (ESAN) and Master in Advertising Communication (IED, Barcelona), Designer by the Toulouse-Lautrec Institute.

I currently lead projects focused on processes and methodologies that transform the way of generating value in organizations focused on education, design, communication, and creating or rejuvenating brands at Masbrand. Also, I am an advisor in the Business Programs at the Continental University of Florida and a lecturer at the Master in Innovation Management at the University of Lima.

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