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The leading jewelry and silverware challenged us to make them grow.

Through a design process we co-create the brand identity, brand portfolio, brand strategy.

Plus the brand visual identity and brandcom guidelines, for a franchise business model.

Ilaria growths from 15 to 35 shops, plus franchising in several cities around the world.

The leading contact center association in Peru Apecco challenges assumptions.

With three sessions, we
co-created and rethinked the new association.

Beyond changing the brand into Apexo, now they have new associates from other industries.

They work collaboratively, exchanging knowledge and experiences.

The leading company in the category of ceramic adhesives and forges challenged us.

Through a design process we create a clever, simple pattern and coding, for easy identify.

For the owner at home it’s easy to find in the stores; for the master builder has accurate information.

Finally, stands out from their competiors and sets a precedent in the category.

The leading battery brand, requested us for redesign its brand strategy, towards the future.

Through a collaborative design process we developed the brand system.

After the consultancy Etna, is 30% far more recommended, than its competitors.

62% spontaneously mention Etna and for 42%, it’s their first purchase option.

The International Finance Corporation, requested us to create and design a local brand.

The purpose of the brand is to strengthen the productive capacities of farmers.

So that they improve their access to local markets and have higher incomes: Ayninakuy, agro in action.

Highlighted by the Economy Minister as a powerful mean for a better quality of life for the local farmers.

In 2000 we received the challenge of developing the launch of this brand in Lima.

Through a design process and planning we deal with the two store implementation.

At the same time we create and develop the communication strategy.

Since 2000 this brand has remained in force, breaking the paradigm of bookstores in Peru.

The NGO Plan International Perú rethinks his identity through a lean design process.

Two full day workshop sessions, we shaped,
co-created the purpose of the brand.

Collaboratively, we aligned the NGO, with it’s new brand identity and brand communication guidelines.

This led the way into their new organization strategy.

ILO challenged us in develop a digital product showing impact and alert on child labor Latam.

Six iterations, discussion sessions, using a design process, we developed in 70 days the final prototype.

Twelve countries were interested and various stakeholders impacted.

Such as the peace Nobel prize 2014th Kailash Satyarthi, during the summit.

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MASBRAND MEMBER OF DESIGN THINKERS GROUP